Cord cutting is has been the trend for the last few years and it doesn’t seem to die down. On the contrary, an increasing number of people are ditching their regular cable television network and switching to one of the many streaming services.
What Is Comcast’s Xfinity Flex?
Some people are even known to subscribe to two three or four streaming services while still keeping their cable or satellite TV connection. This only goes to show that the more variety people have in entertainment, the more they want.
Of course, there are various benefits that streaming TV has over cable television; the reason why people are flocking towards streaming. There’s more variety and the kind of content that people never got to watch on cable.
There’s a lot more flexibility in subscription plans, the ability to subscribe or cancel at any time. Some streaming services also offer the ability to view the content from anywhere in the world, so your subscription doesn’t go waste when you’re traveling.
Given the popularity of streaming, distributors, producers, content creators, and telecom companies are all hooked. Even the regular cable TV provider is jumping on to the bandwagon and launching its own streaming service. Dish did it, AT&T did it, and now it’s Comcast’s turn.
Cable out, Streaming in
Comcast is America’s leading telecommunications conglomerate; providing cable and satellite TV and internet services to millions of households in the country.
With AT&T and Dish – leading cable service providers – starting their own streaming services, it was only a matter of time before Comcast jumped on to the bandwagon. And it aims to hook subscribers with its attractive $5 a month bundle.
That’s right. The package that’s been announced is one of the lowest among streaming services, and definitely attractive to those looking for an affordable service, to begin with. But what do you get for the price?
Apparently, not even the fraction of the quality or variety you get from Netflix or Amazon Prime Video; two of the leading streaming services today.
Comcast’s package is targeted at those who have planning to cut the cord and don’t know which streaming service to choose. Called Flex, the service is meant to replace cable TV and is a very basic package.
It comes with a set-top box and includes most of the leading streaming services, including Netflix, Amazon, and HBO. Yes, instead of being a full-fledged streaming service like the one announced by Apple, Flex simply gives you a set-top box on rent, which includes a voice remote.
As it appears, it’s simply a trend that Comcast is trying to cash in on, like everyone else.
Hit or Miss?
Streaming TV is already a crowded market, even though it’s only been a few years that it’s taken off. With every major company launching their own streaming services with a variety of content and subscription packages, it has become hard for consumers to pick one.
As if it wasn’t already crowded enough, Apple is entering the market with its much-hyped streaming service. It was launched amid much fanfare a week ago but not many details were revealed.
Apple already had streaming devices, and now with streaming services, it is just trying to cement its position in the market, now that the iPhone has a number of competitors.
The iPhone doesn’t anymore enjoy the position that it used to, and with new versions coming out every year, it has become commonplace now. Apple now needs another steady source of revenue, and hence, its plan to join the streaming TV market.
However, no one seems really excited about either Apple’s or Comcast’s streaming services. Why? Because there are already so many options that people don’t know which one to choose.
There are only so many hours to watch TV in a day. People now find that they are spending more on multiple streaming services than they did on cable. As a result, the streaming market is over-saturated and it’s hard to excite people anymore.
Downfall of Streaming?
New streaming services continue to enter the market every other day and make the place more crowded than ever.
Consumers are not only confused over which service they want to keep and which one they want to ditch, but they also aren’t sure anymore about the cost-effectiveness. Are people really enjoying lower prices and more variety?
The short answer is no. Before the digital streaming boom took over the market, consumers subscribed to cable TV bundle of 900 channels out of which they watched only 20 (or about 6).
After subscribers discovered the benefits of streaming services, they decided to ditch the cable TV connection because they had to pay only for the channels they watched.
But today the scenario is quite like what it was 10 years ago. Hundreds of streaming services offering loads of content that no one has the time to watch.
This situation has been making a lot of people consider giving up the streaming services and going back to cable. The average American spends around $70 every month on television and internet services. They are able to do so in a much easier fashion because of those glorious 2017 tax cuts.
However, streaming services have been steeply increasing their prices, and consumers find themselves pain anywhere between $120 to $180 every month for streaming and internet browsing. That’s almost what they paid for cable TV connection.
It is now up to subscribers to choose between Apple or Comcast when they launch their new streaming services.