Cable TV seems to be dying a slow but sure death. Back in the day, the cable or satellite television was the only form of TV known to people.
Streaming TV Services Growing in US Households
Later, once Google came about, YouTube became a popular way of watching video content online. Even then the TV remained popular, with every household having one or more cable or satellite TV connection.
This led to the monopoly of cable TV operators with rising prices, poor quality, and inefficient customer service. Back in the 80s and 90s, there was joke after joke about how long it took for the cable man to come to your home.
After the rise in Internet services, it was only a matter of time before normal TV watching people switched to online streaming.
This is vastly different from downloading content to watch later. When content is downloaded there is what is called a buffer time during which the content is loaded onto the device for offline viewing.
However, streaming has no waiting time. You can watch your favorite shows and movies anytime you want.
Some streaming services also offer offline viewing option. Streaming has become the latest way of enjoying TV shows, movies, and sports online without subscribing to a cable or satellite TV connection. Streaming services have also led to the rise in the number of streaming devices available in the market.
From smart TVs to streaming sticks, there is no end to the various tools that help you enjoy your TV shows without paying your cable operator.
The Popularity of Streaming TV
Streaming services have become massive all over the world right now thanks to Netflix, Amazon Prime, and other such popular platforms. Even till a few years ago streaming was mostly the domain of the younger, tech-savvy generation.
But the rising popularity of streaming services has led household to ditch the cable TV and switch to streaming all of their favorite TV content. The reasons behind the success and popularity of streaming are many.
The prices are affordable and you only have to pay for what you want and there is immense variety. You get to pick your plans, decide what you want to watch and what you don’t, decide which device you want to watch on and even enjoy high definition resolution.
All of this as a fraction of the cable TV cost. Popular streaming services are also known for their highly efficient customer service always ready to help customers and make their experience better.
In a recent survey, it was found that the number of people giving up cable or satellite TV for streaming services has gone up by 58%.
This means 5 percent of the total number of households that preferred to stream favorite shows instead of watching them on cable. As mentioned earlier streaming isn’t just for the tech-savvy generation anymore.
A recent survey showed that of all the households only a mere 21% had people under the age of 35. Another survey revealed that over 61% of US households watch only streaming TV.
This has definitely resulted in a big loss for cable and satellite TV operators. Until recently sports was the only domain of cable or satellite TV. But live sports streaming is also getting popular.
New Horizons Opening Up
Sports broadcasters have realized that the scope and reach of live streaming is far greater than cable or satellite television. In most cases live streaming a sports event is also far less expensive than broadcasting the same on traditional TV.
At the moment, the technology involved in streaming live sports is still not that advanced yet. However, there is a good chance that in the next few years sports streaming will also not remain the domain of cable or satellite TV anymore.
The Future of Traditional TV
To compensate for the drop in the number of subscribers cable TV operators have started to come up with their own streaming services.
One such example is Sling TV owned by Dish. Although streaming services owned by cable TV operators don’t offer the variety that services like Netflix and Amazon Prime do, they are still enough to draw people.
A vast majority of today’s TV viewers are subscribers of one or more streaming services most of them also have a smart TV, streaming consoles or streaming sticks for added convenience and portability. Subscribers can also watch their favorite content on their laptops and smartphones.
This allows them to make full use of the subscription no matter where they are and also lets them choose the kind of shows they want to watch and pay for only those.
The convenience and control that come with streaming TV have hooked a large number of people to streaming services.
It seems like there is nothing that can save the traditional television from going extinct in a few more years. Even though cable TV operators are running on a loss, they have started to come up with other avenues to make up for the loss.