Google simply is the world’s most popular search engine. So much so that Google is now a verb. Yes, we Google, we don’t search online. Despite the existence of other search engines, such as DuckDuckGo, Yahoo, and Bing, nothing has ever been able to beat the ubiquity of Google. If there’s a default search engine, it has to be Google. The same applies to web browsers. From Firefox and Safari to Internet Explorer and Google’s own Chrome, there’s only a handful of web browsers that dominate the market. They are free, come preinstalled on most devices, and have enjoyed massive popularity over the years. You don’t have to think twice before downloading or using any of these browsers because everyone is using them.
Online Tracking Has Become A Serious Issue
All was well until the recent spate of data theft and security breach everywhere. From social networks violating online privacy to government agencies snooping on user data, there is such worrisome news coming up every minute or so.
Needless to say, the ordinary Internet user is concerned about his online safety. The scare has only grown bigger with the US government openly giving Internet service providers permission to track and collect user data at will. In most cases, the user doesn’t even find out that their information is surreptitiously being tapped and stolen.
Things get scarier when the common person finds out that the beloved search engine Google, and browsers like Firefox and Chrome regularly track their online activities. There are different tracking technologies used to monitor information and use it any way they like. The information collected can be used for advertising purposes or to help government agencies.
A lot of people don’t much care about such concerns and continue using the popular browsers. But an increasing number of people have started waking up to online privacy threats, and are always looking for safer alternatives.
What Is DuckDuckGo?
Enter DuckDuckGo, a free search engine and web browser extension that does not track your activities. Aside from letting you search online, DuckDuckGo’s mission is to protect the Internet activities of users and safeguarding their privacy. None of the popular browsers do that.
They are all here to collect and use your data secretly. DuckDuckGo differentiates itself by being a search engine and browser extension that protects you online.
Ever since it came into existence in 2008, DuckDuckGo has built a base of millions of users. It provides a safe and free service that can be availed of by anyone in the world. Still using the same old browser?
Why You Should Use DuckDuckGo As Your Search Engine
Here are five reasons why you must use DuckDuckGo’s web browser extension.
You Can Browse Only Encrypted Sites
When you use a regular browser, you are usually taken to the unencrypted page of a website even if it’s unsecured because it loads faster. However, when you use DuckDuckGo, you will be taken to only encrypted websites. All websites that you browse on DuckDuckGo are secure and encrypted and keep your data safe.
There Are Options to Recognize and Block Trackers
Several web pages have Google and Facebook trackers in them. Yes, even if you randomly open a web page, it may have a tracker installed. This tracker monitors your online activities and collects your data. The DuckDuckGo extension and also blocks them, so you have a safe browsing experience.
You Get to Understand the Privacy Policies of Several Sites
It isn’t possible for a user to visit each site separately and check out their privacy policies. Most users don’t even bother to read the privacy policies of websites before accessing them. DuckDuckGo makes it easy for those users by decoding the privacy policies of millions of sites. The database is called Terms of Service Didn’t Read and is regularly updated.
Your Security Isn’t Compromised
DuckDuckGo is a search engine built on the promise of complete Internet privacy. The company clearly states that user activity is not tracked at all. In fact, trackers from other pages can be blocked. When using DuckDuckGo you can have the peace of mind that your data is safe and isn’t being stolen.
It’s Free and Easy to Use
DuckDuckGo is free to use and is as simple as any other search engine. Even when you have a different browser, you can add DuckDuckGo as a browser extension and enjoy online privacy. The ease and simplicity make DuckDuckGo so popular with several people.
DuckDuckGo – What’s Next for Privacy-Oriented Search Engines?
DuckDuckGo may not be the most famous search engine today, but as everyday Internet users’ awareness increases, so will their interest in privacy-oriented online solutions. There’s no doubt that the time for search engines that prioritizes their users’ privacy will come.